Written by: Benjienen Toledo
Will you marry me?
This is one of the ultimate questions in our lives. You know what else is?
Do you want to buy/ rent this house?
Asking another person whether she wants to buy/ rent your home is comparable to asking that person “Will you marry me?” Your flat will be their new home, their shelter for better or for worse, for richer or for poorer.
So, how do you make home searchers fall in love with your home?
Here are 3 Tips on Marketing your Home
1. Make an Unforgettable First Impression
Remember, you only have one chance to make a first impression. Hence, the aesthetic appeal of your HDB flat is very, very important. Start off by taking quality photographs of your home and posting them on your property listing. Great visuals hold the key to impressing home searchers right off the bat. Also, house viewings can either be impromptu or scheduled. Ensure that your home is well-prepared and ready for viewings anytime, as though you’re having a royal visit.
As a home seller/ landlord, you want to show potential HDB buyers/ tenants that you are trustworthy, and that you are the right person to have business dealings with. Make your interaction stress-free, because stress is the last thing that buyers/ tenants want during their search for a new home.
2. Tell a Great Story
Home buyers/ tenants are not searching for just another steel and concrete in colourful patterns. They are searching for a home. Don’t just show off your costly interior design or your impressive unit size. Share with your potential buyers/ tenants what makes your flat truly a home.
Highlight how you felt while staying there, and what you believe the new owner would get to experience. Go the extra mile by providing a neighbourhood guide, personal recommendations of your favorite things to do, best places to eat and the list of the facilities nearby.
3. Establish Genuine Human Connections
Initiate interesting conversations with the home searchers and have your cheerfulness radiate throughout your home. You are glad to leave that place. Why? Because you are reassured that the new owners/ tenants will value and care for it the way you did.
Sincere engagement with the home searchers makes their experience a remarkable one. At the end of their home search, they will remember how they felt when they were there. Your home connects you with them, make it a personal encounter. Make your buyers/ tenants see that it is not just another unit number, but the ideal one!
Marketing for your home is more than just a buy-and-sell transaction. It is about making the home searchers fall in love with your flat, giving them the homey feeling, just the way you felt when you first laid your eyes on it and announced, “THIS IS HOME”.
Ohmyhome is here to help with our Fixed Rate Agent Services if you need any assistance in selling your HDB or purchasing an HDB Resale:
Our excellent licensed agents will be with you in every step of your home selling journey. Call us at 6886 9009 to book an appointment for a non-obligatory discussion and get a free customised property report.