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Bryle Suralta

Bryle Suralta

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As one of the most urbanized cities in all of the Visayas, Iloilo City has garnered the attention of expats, investors, and even residents in the Metro for years now. It’s more than just a tourist destination these days. The city has become an attractive location for homebuyers and a great place to raise a family, too.

Of course, the new Iloilo Business Park (IBP) has added to its appeal, as well. Recently, the city even bagged the “ASEAN Clean Tourist City Award (2020–2022)” for being one of the cleanest cities in all of the region. All these are pretty good indicators of the city’s development.

Iloilo’s innovative public policies, breathable spaces, and an influx of new infrastructure projects have also contributed immensely to its economic growth and popularity over the years. Investments and local government efficiency have also kept it afloat amidst the pandemic.

Local Heritage and Identity

Iloilo City was founded in 1566 upon the arrival of the Spanish settlement. It’s the second Spanish colonial center, trailing only Cebu and the last capital of the Spanish Empire in Asia and the Pacific. As one of the Royal Spanish Cities in the Philippines, it got a head start in terms of local economic development and opportunity.

In modern times, the entire province of Iloilo itself still possesses many strong Spanish influences in terms of its local dialects and architecture. Heritage houses like Molo Mansion and Casa Mariquit, characterized by neoclassical, art deco, and colonial elements, are tourist hotspots today. 

Museums such as the Iloilo Museum of Contemporary Art and the National Museum Western Visayas are also some of the best museums in the country.

The city happens to be an academic center in the Visayas, too. Institutions like West Visayas State University, Central Philippine University, and the University of the Philippines Visayas have consistently attracted both foreign and local students and researchers alike.

Hiligaynon is primarily spoken throughout the area, so that might be something home seekers should learn before settling in.

A Free, Breezy, and Easygoing Lifestyle

Traveling to and from the city goes through the Iloilo International Airport, which even offers direct flights to Singapore and Hong Kong.

World-famous beaches like Guimaras, Boracay, and the Gigantes Islands are easily accessible within the area, too. Iloilo City’s transportation system mostly consists of jeepneys, taxis, tricycles, and mini-buses. 

The area also has five major Major Integrated Transport Terminals within the city’s perimeter. In 2019, the Land Transportation Franchising and Regulatory Board said that a new Premium Point-to-Point Bus Service in the city would be coming soon, with direct routes to airports in Kalibo and Boracay.

Iloilo City is also known for being the “Bicycling capital of the Philippines.” Its roadways and urban planning have shifted towards walkable spaces and open lanes. In addition, the Dutch government also lent support for the city’s cycling initiatives. The fresh air, tropical breeze, and scenic views definitely help, too!

Economic Revitalization

Iloilo City has certainly evolved from relying on fishing and agriculture alone. Its service-based economy, infrastructure investments, and business tourism have all helped facilitate its growth, as well. 

Though its tourism and service industry was hit badly by the effects of the pandemic, real estate development and construction projects, particularly by Megaworld Corp., persisted throughout the lockdown. 

This is in spite of the fact that the local Gross Domestic Regional Product of Western Visayas dropped by 9.7% in 2020. The interest for more BPO investors and project developers within the IBP is still relatively high. The city has seen the worst of the crisis and 2021 has brought about better opportunities for Iloilo.

In 2020, the Cities and Municipalities Competitiveness Index still ranked Iloilo City 13th out of 33 highly urbanized cities in terms of local economy size, 3rd in regards to the cost of living, and 7th in the cost of doing business. 

The city was also praised for having a strong capacity for health services. It was also ranked 17th in its increase in employment, despite having had 11,534 workers affected by the closure of establishments in the area. 

Investing in a Property in Iloilo

It cannot be emphasized enough how affordable a house and lot or condominium in or just outside Iloilo City can be. Housing developments like Camella Savannah and Amaia Scapes Iloilo each offer investors and homebuyers the opportunity to own a property in a first-class city for just P2 million to P3 million. 

Condominiums and lots in close proximity to the IBP can go for great rates, too, which can serve as homes for young professionals or can even be converted into an air bed and breakfast for tourists.

With its significantly lower cost of living and local economic progress that rivals only Manila and Cebu, Iloilo City relies on its local heritage, tourism, and investment opportunities to supplement its continued success and development. More investors have taken notice of its potential and progress. You should, too.

Free Consultation

Are you interested in what Ohmyhome’s sales agents can do for you? Get in touch with an Ohmyhome agent today to start your property journey with a free property consultation. We offer services for buyers and renters, as well as landlords and tenants.

For more information, visit Ohmyhome.com for the best and latest homes for sale in the Philippines. Download the official Ohmyhome app today for the latest property listings and more. The app is available on Google Play and the App Store.


Ohmyhome was launched in the Philippines in September 2020, following the company’s establishment of a tech team in the country in 2017. Ohmyhome was originally founded in 2016, and subsequently rose in Singapore as a leading PropTech solution and licensed real estate agency.

Ohmyhome expanded into the Philippines so that Filipino home seekers can have a real estate partner that they can trust to have their best interests at heart and can be relied upon to provide exceptional services throughout the entire property journey.

Featuring thousands of properties across many of the Philippines’ major real estate brands, Ohmyhome differs from other local platforms by going the extra mile and extensively helping buyers narrow down the choices and find the property that best suits their budgets, home needs, and lifestyle preferences.

The company’s Real Estate Agents not only help in the shortlisting of options but also provide professional services through the entire purchasing process. These include assistance in property inspections, negotiations, the finalization of the Conditions of Sale, deposit collection, the submission of property documents, as well as providing buyers regular updates.

Ohmyhome helps Filipinos find their dream homes, all while making sure each real estate transaction is complete and is an efficient and enjoyable experience.

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get an agent

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Buy a Property in the Philippines

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Buying for Home Ownership

We help OFWs find their forever home.

DO IT YOURSELF​

Prefer to do-it-yourself?

Check out how our platform can help

Browse Resale Listings

Connect with sellers through our app

ARTICLES​

Steps for First Time Buyers

Like any new experience, buying a home for the first time is daunting.

Home Buying for Your Family

Make sure you’ve thought about these things before you decide to buy a house.

Get The E-Book

Sell

get an agent

Sell with an Agent

Dedicated experts at your service

do it yourself

Prefer to do-it-yourself?

Check out how our platform can help

Post a Listing for Free

Connect with buyers through our app

Articles

Factors Affecting Home Value

Know the factors that affect property value before you buy a home.

Mistakes to Avoid in Selling

Make sure you’re not committing any of these fairly small, common mistakes.

Passive Income from Real Estate?

Real estate generally appreciates in value and can also be rented out.

Sell Your Property Fast

This is how you can attract more homebuyers.

Get The E-Book

For Tenants

get an agent

Rent with an Agent

Dedicated experts at ayour service

ARTICLES

Renting vs. Owning

Either way, it’s much easier outside Manila.

House or Condo?

Both have advantages and limitations. Everyone has different preferences.

Do it yourself

Prefer to do-it-yourself?

Check out how our platform can help

Search or Post your home

Connect with landlords through the app

For Landlords

get an agent

Lease with an Agent

Dedicated experts at your service

ARTICLES​

Assessing Property Value

Of course, knowing your property’s true value is key to any great investment.

Home Staging Tips

With this checklist, you get a better chance of finding a long-term tenant.

Do it yourself

Prefer to do-it-yourself?

Check out how our platform can help

Search or Post your home

Connect with tenants through the app

Our Properties

By Developer

SMDC

Properties from the good guys.

Robinsons Land

Raise, live, and connect.

Moldex Realty

The gateway to ideal community living.

PIK

Russia and Europe's largest homebuilder

For Ofws

What we do for OFWs

Safely secure your dream home from overseas.

Buying for Homeownership

Connecting you with the top developers nationwide.

Buying for Investment

For a seamless and stress-free property investment.

LOCATION GUIDES​

Life in SYNC is a Life Well Balanced

A good home gives good shelter, but a...

Quezon City Community Guide: Why Invest in Property in ‘QC

Quezon City is the Philippines’ second...

Break from the Metro: Why Buy a 
Home in Antipolo

While some seek their faith in Antipolo...

Buy a Home in Lipa for a Break from the Big City

Lipa continues to emerge as a good...

Finance & Investments

Your Starter Guide for Investing in Homes for Sale

Buying a home is a major expense but...

Why Employers Must Invest in Employees’ Homeownership

Employees sign-up and stay with the...

How to Successfully Save for Your Dream Home

With how high property prices are, ho...

Rent or Own? Either Way, It’s Easier Outside Manila

Manila has always been one of the co...

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