Bryle Suralta

Bryle Suralta

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Investing in property is a surefire way you can start growing your wealth as a young professional. After all, property never depreciates, whether through a recession, war, or epidemics. You can expect the same today, in spite of the ongoing health crisis.

In the Philippines’ case, the completion of various national infrastructure projects and having a resilient economy make property investing all the more enticing—and lucrative in the long run. 

If you’re starting out in this industry, you shouldn’t try to do it all on your own. The consequences of this can be exponential and can hurt whatever chances you have of yielding greater returns.

It’s important to know what kind of investor you’re going to be, as well. You can be anything from a homeowner or house flipper to a developer or landlord. Whatever you decide, you should note that a lack of a clear and comprehensive investment strategy, for starters, can lead you to overpay for a property or underestimate costs. 

Here, we’ll be focusing on the latter. This is how you can avoid this common rookie pitfall.

Build a Business Plan

In your business plan, discuss and dissect the overall extent of the investment. From the planning and preparation to the selling and marketing stage, take into consideration each step and how much money and resources you’re going to be shelling out. You should also come up with a clear timeline for development.

This is where you should be clear about your property goals. Find out who exactly your target market is and how your home will sell on the market. Nail down how much profit you expect to make and how long the development is going to take.

Check to see if the property has any physical issues that need to be addressed and paperwork that needs to get done. Things like personnel, permit, and equipment costs should be budgeted accordingly, as well.

Do a Proper Cost Analysis

Start off by considering the monthly costs needed for maintenance. Upkeep, not just with the property itself, but with the furnishings and appliances can also cost you a lot. Possible minor and major repairs, as well as new installations and more, should also be considered.

If you are looking to be a future landlord, you can easily add the overall costs of project development to the rental rates in the area. That’s how you get your ROI, allowing you to have a better feel of how much income you’re going to need to cover the expenses. Possible penalty, insurance, and/or cancellation fees should also be factored in.

Set a Sensible Price

The local market will always dictate what the property is going to go for. In most cases, this isn’t going to be the price you previously had in mind and that’s fine. Think about fair market value.

You can get a general assumption on your home’s value based on comparable properties in the area. Take note that certain home features differ from one property to another, so to manually arrive at a figure might take a little more research.

If you hold out too long for an offer, you might risk having your property collect dust for a while. You also don’t want to undersell, of course. Some investors acquire the services of professional agents to help them come up with a fair suggested listing price. Ohmyhome’s sales agents, for example, can do a market analysis for sellers.

Listen, investing isn’t going to be easy, whether it be in a house and lot or condominium. If it was, a lot more people would be doing it. 

The great thing is that, at the very least, you’ve made a conscious decision to venture into the business. Educate yourself as much as you can, listen to what experts have to say, and, of course, read more articles like this on Ohmyhome.com!

Relying on perseverance, determination, and a little luck can be good, but having the proper knowledge and right people to guide you through the investment process is even better. Make sure to take these things into consideration before you purchase that condominium or house and lot.

Free Consultation

Are you interested in what Ohmyhome’s sales agents can do for you? Get in touch with an Ohmyhome agent today to start your property journey with a free property consultation. We offer services for buyers and renters, as well as landlords and tenants.

For more information, visit Ohmyhome.com for the best and latest homes for sale in the Philippines. Download the official Ohmyhome app today for the latest property listings and more. The app is available on Google Play and the App Store.


Ohmyhome was launched in the Philippines in September 2020, following the company’s establishment of a tech team in the country in 2017. Ohmyhome was originally founded in 2016, and subsequently rose in Singapore as a leading PropTech solution and licensed real estate agency.

Ohmyhome expanded into the Philippines so that Filipino home seekers can have a real estate partner that they can trust to have their best interests at heart and can be relied upon to provide exceptional services throughout the entire property journey.

Featuring thousands of properties across many of the Philippines’ major real estate brands, Ohmyhome differs from other local platforms by going the extra mile and extensively helping buyers narrow down the choices and find the property that best suits their budgets, home needs, and lifestyle preferences.

The company’s Real Estate Agents not only help in the shortlisting of options but also provide professional services through the entire purchasing process. These include assistance in property inspections, negotiations, the finalization of the Conditions of Sale, deposit collection, the submission of property documents, as well as providing buyers regular updates.

Ohmyhome helps Filipinos find their dream homes, all while making sure each real estate transaction is complete and is an efficient and enjoyable experience.

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