We are looking for a Digital Marketing manager who is strong in generating Leads and an expert in Social Media Marketing. Are you keen to explore a great opportunity in the Prop-tech industry?

RESPONSIBILITIES:

• Strategize, plan, and execute leads generation campaigns through organic and paid channels such as Social, Search, Programmatic, and Native.
• Study and provide consumer insights for the real estate industry that will lead to higher brand recall and recognition.
• Craft persuasive copywriting and brand messaging that seeks to convert and results in higher Click-Through-Rates and actions taken on all web pages, social media, and email.
• Analyze customer data, interactions, and visits and utilize this to create actionable insights to improve future marketing strategies.
• Full funnel creation and optimization which includes offer creation, creating landing pages, retargeting campaigns, nurturing, and re-engaging leads and traffic.
• Establish high value brand partnerships to create cross promotion opportunities that will benefit the end consumer.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising content marketing, SEO and other advertising campaigns.
• Strong skills in CRM Management with Hubspot or a similar CRM software to help identify re-engagement and upselling opportunities. 
• Craft lead-nurturing emails and improve engagement rates

REQUIREMENTS:

• Candidate must possess at least a Bachelor’s/College Degree, Advertising/Media, Business Studies/Administration/Management, Marketing or equivalent.
• At least 6 years of working experience in digital marketing.
• Experience with using marketing automation tools for social media, SEO, content marketing, and email.
• Savvy with web and app analytics, heatmapping, and other web and app search engine optimization tools.
• Can generate qualified lead opportunities for the Sales Team.
• Strong verbal and written communication skills, attention to detail, self-motivated and creative problem-solving skills are a must.