New private home sales dropped by 58.0% (m-o-m) in December amid the introduction of the latest round of the property cooling measures and due to seasonality as a result of year-end holidays. A total of 650 units (excluding ECs) were sold in December, as compared to the 1,547 units in November.
Another reason for the decline in sales in December was also due to a lower number of units launched. Developers were mindful of the holiday season in December and may have wanted to regroup after the cooling measures were announced abruptly.
Developers only launched a total of 383 units in December as compared to the 1,283 units launched in November. New launches in December included Mori, Perfect Ten and Zyanya. There were a total of 69 EC units transacted.
Normanton Park tops as the best-selling project in December
The top selling project for the month of December was Normanton Park, which sold 73 units at a median price of $1,831 psf. A combination of having fewer new launches in the Rest of the Central Region (RCR) and Normanton Park being a mega development offering over 1,800 units may have consistently driven demand towards Normanton Park in 2021.
Over 80% of units have been transacted so far, with 1,492 units sold out of 1,862 in the development. The consistent sales are also due to the appealing nature of the development to families of all sizes.
In addition, the two highest transacted prices in the month were both from Les Maisons Nassim. The units were sold for $37 million ($5,672 psf) and $35 million ($5,786 psf).
Commendable sales performance of Mori & Perfect Ten
New launches Mori and Perfect Ten had commendable sales performance despite the announcement of the property cooling measures in December. Mori was one of the earlier new launches in December, before the cooling measures were introduced. Both projects did not launch all of the units in its development. Mori launched 73% of its units and Perfect Ten only launched about 22% of the units in its development. Mori sold a total of 71 units at a median price of $1,869 psf.
Perfect Ten and Zyanya were the first new launches in the aftermath of the cooling measures. Although Perfect Ten sold 11 units, these are upbeat sales figures in the presence of the cooling measures and amid the festive season that is usually a lull period.
According to data retrieved from URA realis, interest towards the 3-bedders at Perfect Ten, sized between 1,227 sq ft to 1,281 sq ft, boosted transactions in the price range of $3.0 million to $5.0 million. Zyanya sold 2 units, which were 1 and 2 bedders.
Sharp decline in foreigner purchases in December
About 83% of the transactions in December were made by Singaporeans, while the number of new homes purchased by foreigners saw a sharp decline amid the rise in ABSD for foreigners (from 20% to 30%). There was a decrease of 81 units sold in November to 25 transactions in December.
However, it might be too early to speculate whether the latest round of the cooling measures played a pivotal role in this drop as it could also be due to the seasonal nature of the property buying behavior of foreign buyers. The extent of the implication of the cooling measures will be clearer in the coming months.
It is worth noting, though, that there was a 26.5% year-on-year drop, as compared to the 34 units bought by foreigners in December 2020.
Demand to be nudged by owner-occupiers in 2022
Barring the final tally of the fourth quarter of the private new home sales transactions that will be released on January 28, the number of the total new home sales in 2021 rose to 13,118 units – a 31.4% (y-o-y) surge compared to the 9,982 units sold in 2020.
Nevertheless, this will be the highest number of new home transactions since the previous high in 2013, when 14,948 units were transacted.
Buyers and investors who might be adopting a “wait and see” approach are likely to be on the sidelines monitoring the market and comprehending the impact of the property cooling measures in the coming months. While, the demand in the property market will be presumably nudged by home buyers who are primarily purchasing for their own occupation. As these owner-occupiers are undeterred by the cooling measures.
In 2022, we can expect demand for the new sales segment to be subdued in the first half of the year, as developers might reconsider their launch dates and readjust their pricing.
Developers of previously launched projects might be contemplating dangling more incentives and discounts to garner interest as well. This can be reflected in the recent Perfect 10 launch, as they were offering a one-time discount to stimulate demand.
With a dwindling inventory of unsold units, a lower number of new launches and in view of the cooling measures – developers are likely to space out their launches and intermittently release units over several months.
URA will be releasing the final figures for the 4th quarter of 2021, together with more detailed private housing data on Jan 28, 2022.
Looking for an HDB or private property?
Here’s how you can speed up your home search
Let Ohmyhome’s smart data-matching technology MATCH you with the right home, according to your specific needs. Submit your preferences to us and our algorithm will filter all our available listings based on those, and we’ll WhatsApp them to you once we find a match. We’ll also send you relevant content that you can use for your research and inform your home buying decision, so you no longer have to spend hours searching online for the information that you need.
You can also call us at 6886 9009 to secure an appointment with any of our Super Agents or message us in the chatbox at the bottom, right-hand corner of the screen. You can also WhatsApp us at 9727 5270!
Cover Image: Kingsford Huray Development
+65 9755 9283 
hello@ohmyhome.com 
