When seeing or hearing of the Aboitiz brand, different things come to mind for different people. For some, it’s financial services, for others, it’s consumer goods, and for many, it’s power. However, the Cebu City-based Philippine holding company is also widely known because of its contributions to infrastructure and real estate.
Founded by Paulino Aboitiz in the late 1800s, the company started as an abaca trading and general merchandise business in Ormoc, Leyte, and later ventured into inter-island shipping to transport its goods across the Visayas region.
By 1920, the Aboitiz Group officially started operating as a conglomerate, and under the reigns of Don Ramon Aboitiz–Paulino’s second son–it expanded into a highly diversified group of companies. In 1994, Aboitiz Equity Ventures (AEV) was enlisted onto the Philippines Stock Exchange, marking the group’s foray into Philippine real estate.
Designing and developing of distinct communities
The real estate arm of AEV, AboitizLand Inc. initially built its reputation in the Visayas region, particularly by nurturing Cebu’s residential, industrial, and commercial communities by pioneering concepts and embarking on ambitious developments.
Among the company’s first projects was the Mactan Economic Zone 2, or MEZ2, which was launched in 1995. Developed and operated in partnership with Mactan Cebu International Airport Authority (MCIAA) and the Philippine Economic Zone Authority (PEZA), the 63-hectare project in Lapu-Lapu City is an industrial space that is home to almost four dozen multi-national companies. Now, the area is considered one of the major landmarks and commercial areas in Cebu province.
As AboitizLand continued to be the top property developer in the Visayas, it had also been taking steps to expand in investments and developments on a nationwide scale. Among the most significant steps it had taken was the acquisition of Lima Land, Inc. (LLI), first by buying a 60-percent stake in the company from Alsons Land Corporation (ALC) in 2013, then buying the remaining 40-percent from Marubeni Corp in 2014. This led to AboitizLand being able to acquire LLI’s 485-hectare Lima Technology Center–a PEZA-registered industrial park in Lipa, Batangas–and have its first Luzon property in its portfolio.
AboitizLand has since embarked on other real estate projects, including several residential projects. These include collaborations with other private firms, as well as projects that are solely driven by the Aboitiz vision.
Visayas’ top residential developments
Perhaps the project most identified with AboitizLand is Amoa, a 60-hectare residential community set in Compostela, Cebu. Buy a house and lot in Cebu here and residents get a stunning view of the mountains and ocean. The community is comprised of smaller villages that are carefully planned out to take advantage of the rolling landscapes of the municipality.
For those interested in investing in a Cebu house and lot for sale, options in Amoa include two and four-bedroom homes presently priced starting at only Php3 million. Complementing the brand new homes are a suite of amenities, which include a clubhouse, grand lawn, and swimming pool.
As one of, if not THE, most recognized real estate developer in the Visayas region, AboitizLand expectedly has more than one signature residential development in the province of Cebu. Launched in 2021, Foressa Mountain Town is a residential community aimed at redefining outdoor living by way of walkable neighborhoods and sustainable planning. The project is with US-based firm Duany Plater-Zyberk & Company (DPZ)–thought leaders of New Urbanism–as well as the project master planner, SC&A Architects, and Greenstrat, who developed the community’s trails system.
Featuring scenic views and as many as 800 species of trees and foliage, Foressa Mountain Town is the ideal place to live for aspiring homeowners who want to buy a house and lot in Cebu. It is perfect for those who want to build their dream homes in a place that is close to nature. Presently, vacant lots in the Balaman, Cebu residential project are priced starting at only Php6.4 million.
Homes built for the needs of today and the potential of tomorrow
With innovation being a cornerstone in the development of all of its projects, AboitizLand has continued to leverage design, architecture, and strategic locations as a means to address the needs of the modern Filipino homeowner.
This is most evident in AboitizLand’s Ajoya series of real estate projects. Characterized by superior masterplans with signature features like greenbelts or natural green open areas and a network of walkable spaces and amenities, the communities in Pampanga, Tarlac, and Nueva Ecija prove ideal for residents looking to live in a place with extensive outdoor spaces yet not have to venture too far away from urban centers.
Ajoya Pampanga, for instance, features homes that face pedestrian-only parks which effectively gives residents immediate access to green spaces where children can play without having to worry about the dangers of oncoming vehicles. Along with being a safe place to race a family, the 17-hectare project is within convenient proximity to Clark Special Economic Zone (CFEZ), giving homeowners an opportunity to grow their wealth as their Ajoya Pampanga homes would appreciate in value in line with the CFEZ’s continued development. As of today, Ajoya Pampanga houses and lots for sale are priced starting at only Php2.6 million.
Another AboitizLand project that is conveniently close to the CFEZ is Ajoya Capas. Located in its namesake town in Tarlac, the community is particularly near New Clark City–the portion of the CFEZ being built into a future metropolis that will also be the future seat of the national government by 2030. Another stand out aspect of Ajoya Capas is that it features Tarlac townhouses for sale with second floors that have open layouts, which allows for each home to be readily customizable to an owner’s needs, be it a home office for now to accommodate remote work, or an extra room or living area in the future that is meant for a growing family. These are presently on the market for starting prices of only Php2 million.
Aiming to have more developments in the Visayas and the rest of the Philippines, AboitizLand is positioned to raise not only the standard of living for Filipinos but also be instrumental in the overall economic growth of the Philippines. For more on the company’s properties currently on the market, or to get started on ownership of an AboitizLand home, connect with an Ohmyhome agent for a free consultation today.
Ohmyhome was launched in the Philippines in September 2020, following the company’s establishment of a tech team in the country in 2017. Ohmyhome was originally founded in 2016, and subsequently rose in Singapore as a leading PropTech solution and licensed real estate agency.
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