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Property Developers Secure Sales With Digitalisation

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Written By: Henny Maherah

The Movement Control Order (MCO) in Malaysia was recently extended to June 9th. Since the MCO started, property developers have suffered as safe distancing measures prevent homebuyers from visiting viewing galleries or consulting with agents.

Good thing is, property developers can turn to digitalisation during such challenging times.

Property Developers Ride Digitalisation Wave

Property developers have secured bookings worth RM37 million in April purely through digital platforms such as websites and mobile apps during the MCO period. Client consultation between buyers and housing agents were converted to online meetings. Virtual reality (VR) was also introduced to buyers to provide an immersive tour of property launches.

Change in Perspective Among Buyers

Some companies have adopted VR years ago, but this technology failed to take off as it did not resonate with buyers, who prefer face-to-face interaction.

However, since the MCO period, buyers have become increasingly receptive to technological alternatives that will supplement their home purchase transactions.

With these two-way changes between buyers and property developers, the property market could emerge from its slow slump through digitalisation.

Ohmyhome Embraces Digitalisation

Here at Ohmyhome, users are also joining the trend of digitalisation to enhance their home journey. Sellers and landlords can now upload home video tours to supplement their property listing. If you’re unsure on where to start, we have an extensive guide on how to conduct a video tour for all those seeking to sell or rent out their property!


Interested to explore the property market through the comfort of your screen? Download our free mobile app to kickstart your housing journey!

Source: The Star Malaysia

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